Influencer marketing

Nothing builds MKBHD's dream phone, whilst building hype for Phone (3)

Navigating the attention economy: Challenges and strategies for creators

Did Pookie Baba really push Zepto via Emo Bois of India?

How brands are using regional influencers to win over smaller cities

Festive season is very important, contributes 35% of our revenue: Nikon India MD Sajjan Kumar

Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohorts

Influencers and user-generated content drive CaratLane's digital marketing strategy

Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah

From government awards to A-list weddings: Social media creators' rise to prominence

The protein supplement market is under FSSAI radar; experts welcome the intervention