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Karthik Srinivasan

When Lifebuoy's hand sanitiser claimed to boost immunity Marketing
When Lifebuoy's hand sanitiser claimed to boost immunity
By afaqs! news bureau
Jul 22, 2020 18:21 IST 3 Min read
When brands take hours, and not decades, to respond to feedback POV
When brands take hours, and not decades, to respond to feedback
By Shreyas Kulkarni
Jul 18, 2020 04:45 IST 4 Min read
Scotch-Brite to do away with ‘the woman’ in its logo Marketing
Scotch-Brite to do away with ‘the woman’ in its logo
By Abid Hussain Barlaskar
Jul 17, 2020 02:10 IST 2 Min read
Lenskart remakes own ad, chooses ‘deo’ ad formula for new spots Advertising
Lenskart remakes own ad, chooses ‘deo’ ad formula for new spots
By Abid Hussain Barlaskar
Oct 09, 2019 04:45 IST 3 Min read
Unpopular opinion on the new Fevicol film Advertising
Unpopular opinion on the new Fevicol film
By afaqs! news bureau
Aug 28, 2019 06:30 IST 4 Min read
Karthik Srinivasan's new book focuses on personal brand building... News
Karthik Srinivasan's new book focuses on personal brand building...
By afaqs!, Mumbai
Jul 07, 2019 23:34 IST 4 Min read
Google Pixel takes a direct jibe at Apple's iPhone Advertising
Google Pixel takes a direct jibe at Apple's iPhone
By Deepashree Banerjee & afaqs!, New Delhi
May 21, 2019 23:19 IST 4 Min read
Should food delivery brands fret when 'cellotape branding' goes wrong? News
Should food delivery brands fret when 'cellotape branding' goes wrong?
By afaqs!, New Delhi & Ashwini Gangal & Abid Hussain Barlaskar
May 16, 2019 23:58 IST 5 Min read
"Ad films can change thoughts and behaviour": Kedar Apte, Castrol News
"Ad films can change thoughts and behaviour": Kedar Apte, Castrol
By Deepashree Banerjee & afaqs!, New Delhi
Mar 17, 2019 23:26 IST 6 Min read
HUL in Twitter soup over Kumbh Mela post Advertising
HUL in Twitter soup over Kumbh Mela post
By afaqs!, New Delhi & Abid Hussain Barlaskar
Mar 14, 2019 00:37 IST 4 Min read
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