marketing strategy

Mars Petcare targets pet nutrition fallacies in India with science-based campaign

Reinvent or retire? How Colors TV keeps its reality franchises fresh

Oreo and Reese’s are about to drop the sweetest brand collab of the year

International travel from India no longer just a metro story: Atlys

Snap wants you to prioritise attention over impressions. Here’s why

How brands can win the hearts of Gen Z: Strategies for genuine connection

From music to marketing: The rise of concerts as the new stage for brand integrations

A market researcher must also pay attention to what has been left unsaid: HUL's Anila Vinayak

Inside India’s kitchens: What the masala market reveals about consumers

The 60+ advantage: Why marketers can’t afford to ignore them