Olympian Neeraj Chopra's glory can dent cinema-cricket duopoly in brand world: Experts
Chopra threw the 800 grams javelin 87.58 metres to be on all the Indian news channels during prime time. Will it be enough to take him to the hoardings?
As brands race to rope in the best women athletes to endorse their products, what is it really that they can endorse and for how long? We speak to industry experts to find out.