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Results for 'ad frauds'
By
Ubaid Zargar
Advertising
Invalid traffic and SDK spoofing: The battle digital marketers must win to protect ad spend
Ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talks about the challenges of digital marketing, impact of invalid traffic, and more.
By
Namah Chawla
Advertising
Decoding the brand safety paradox
Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more.
