Results for 'ad-tech'

Marketing

“Today, marketers reach 100 per cent of their audiences through mobile phones”: Taranjeet Singh, Criteo

The tech company helps marketers deliver full funnel marketing goals.
Guest Article

Ad-tech and the missing stamp of 24 carat assurance

The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.
Marketing

Ad:tech 2019's Mumbai edition wraps up

Day 2 of ad:tech 2019 witnessed the exchange of marketing insights…
Marketing

Ad:tech kicks off in Mumbai

The second edition of ad:tech explored different aspects of storytelling, AR, and digital marketing…
Guest Article

Understand what you are fighting against before investing in 'ad tech'

Digital

Social has helped e-commerce to establish a personal connection with customers

Digital

Thinking social to the core and not just as a plug-in: Satyan Gajwani

Digital

Marketers should co-create content with publishers

Digital

Social conversations can be used to measure brands' health: Shiv Singh

Digital

It's official: Facebook has 25 million users in India