Our guest author dives into the complexities of ad transparency as YouTube ads for adults infiltrate children's channels, sparking concerns for brand safety.

The campaign's concept suggests sustainable measures to make celebrations hassle-free and promote eco-consciousness.

The interplay between PR and Advertising in 2024 is redefining brand narratives, as explored by our guest author in this insightful analysis.

As we bid adieu to 2023, our reporters express their unvarnished desires for the coming year.

Our guest author engages in a profound exploration into the worldwide demand and imperative for brands to authentically embrace diversity.

Not the run-of-the-mill ones you are assured

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.

The ad portrays the festivities with a lively Bengali song, animated illustrations, lots of food, and Coca-Cola's subtle presence amid Pujo hopping.

The ad dishes out a delectable celebration of Bengali traditions, uniting Ghotis and Bangals in a Pujo extravaganza of diverse flavours.

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.