Results for 'Advertisements'

Advertising

EcoSoul Home launches 'Bharat Ki Parties Ka Naya Partner' campaign

The campaign's concept suggests sustainable measures to make celebrations hassle-free and promote eco-consciousness.
Guest Article

The interplay between public relations and advertising in 2024

The interplay between PR and Advertising in 2024 is redefining brand narratives, as explored by our guest author in this insightful analysis.
Advertising

The afaqs! Reporters’ Wishlist for 2024

As we bid adieu to 2023, our reporters express their unvarnished desires for the coming year.
Guest Article

the 3R's of multicultural marketing: Authentic representation, tailored relevance, and cultural resonance

Our guest author engages in a profound exploration into the worldwide demand and imperative for brands to authentically embrace diversity.
Advertising

A peek at the ads which stood out this Diwali

Not the run-of-the-mill ones you are assured
Guest Article

Is minimalism overrated?

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
Advertising

Coca-Cola India’s Pujo ad chronicles Kolkata's Pandal hopping and festive feasting culture

The ad portrays the festivities with a lively Bengali song, animated illustrations, lots of food, and Coca-Cola's subtle presence amid Pujo hopping.
Advertising

Shader Melbondhon: Licious gives ode to Bengali regional diversity in joyful Pujo ad

The ad dishes out a delectable celebration of Bengali traditions, uniting Ghotis and Bangals in a Pujo extravaganza of diverse flavours.
Guest Article

The power of storytelling in e-commerce: Building brand loyalty through compelling narratives

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.
Guest Article

Onam gives national brands a grandstand view of the Kerala market

Our guest author talks about how tailoring brand communication to resonate with Malayalees could spell success for national brands.