A panel of experts deliberated on the power of using the local lexicon in advertising at the afaqs! Festival of Languages.

The tool aims to ease the burden on advertisers by generating the necessary information for self-declaration forms, says the company.

KKR took home the trophy. But, hand on heart, can you recall the brands featured on the team’s jersey?

Pravin Shah, Founder of BigBrandTheory explains the need for specialised agencies, agency culture and the need to undo age-old business practices.

The brand is throwing shade at competitors who offer lower prices for ‘lower quality'.

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.

Would you munch on your fries before the ketchup arrived? Heinz wants you to wait.

The company spent Rs 169.93 crore on advertising in the third quarter of the previous fiscal year.

The brand has launched three films to celebrate the top-shot consumers with peculiar ordering behaviour.

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead.