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Results for 'Amit K Shrivastava'
By
Amit K Shrivastava
Guest Article
Honey Wars and food marketing come down to science Vs faith
While Marico’s milking the moment – and why shouldn’t it? – the Saffola-Dabur honey battle comes down to science versus faith, feels our guest author.
By
Amit K Shrivastava
Guest Article
Kent ad analysis: Outraged social media Vs anxious condominium aunties
When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
By
afaqs
Guest Article
In defining your brand's purpose, don't forget this...
By
afaqs
Guest Article
Is the future of big brand ideas dark?