Results for 'Anil Vishwanathan'


Cadbury Celebrations sweetens the Rakhi touch for children with prosthetic arms

In its latest campaign for Raksha Bandhan, titled #MyFirstRakhi, Cadbury Celebrations has collaborated with experts to develop India’s first generatively-designed prosthetic arm that helps these children sense touch.

"Consumers now make choices based on occasions, not categories": Anil Viswanathan, Mondelez

A chat with the senior director of marketing at Mondelez India on 'snacking adjacency' a.k.a, fusion snacks like Cadbury 5 Star Oreo and Kwality Walls' Dairy Milk Crackle ice cream.

Marketing takeaways from Facebook-Boston Consulting Group's webinar

Consumers have different habits, thought processes and outlooks. What are the challenges that a marketer is facing due to COVID-19?

Cadbury Silk: Caught on camera