Tata Play's chief communications officer on the newly revamped brand identity.

In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.

Anurag Kumar, chief communications officer, Tata Sky, talks about the box, the campaign and the target audience.

The mandate is to establish and amplify Tata Sky Binge’s brand proposition, 'Entertainment Ko Bada Karo, Binge Karo' digitally.

For the film, conceptualised by Ogilvy India, all the work - from opening up services to closing the loop on the final film - was done remotely