Results for 'Anurag Kumar'


Why is Tata Sky bundling OTT and promoting its Binge+ set-top box?

Anurag Kumar, chief communications officer, Tata Sky, talks about the box, the campaign and the target audience.

Chimp&z Inc bags the digital mandate for Tata Sky Binge

The mandate is to establish and amplify Tata Sky Binge’s brand proposition, 'Entertainment Ko Bada Karo, Binge Karo' digitally.

Non-actors remotely shoot and direct Tata Sky’s new TVC

For the film, conceptualised by Ogilvy India, all the work - from opening up services to closing the loop on the final film - was done remotely
People Spotting

Tata Sky appoints Anurag Kumar as chief communications officer