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“The new name stands for a broader definition of entertainment”: Anurag Kumar, on Tata Sky to Tata Play
Tata Play's chief communications officer on the newly revamped brand identity.
"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky
In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
Anirban Roy Choudhury
Why is Tata Sky bundling OTT and promoting its Binge+ set-top box?
Anurag Kumar, chief communications officer, Tata Sky, talks about the box, the campaign and the target audience.
afaqs! news bureau
Chimp&z Inc bags the digital mandate for Tata Sky Binge
The mandate is to establish and amplify Tata Sky Binge’s brand proposition, 'Entertainment Ko Bada Karo, Binge Karo' digitally.
Non-actors remotely shoot and direct Tata Sky’s new TVC
For the film, conceptualised by Ogilvy India, all the work - from opening up services to closing the loop on the final film - was done remotely
Tata Sky appoints Anurag Kumar as chief communications officer