Results for 'Ashok Lalla'

Marketing woos calorie counters with YouTube content that asks them to co-script while watching

It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.

Rupal 'Kokilaben' Patel of 'Rasode Mein Kaun Tha' fame in Paytm ad

We spoke to Abhinav Kumar, VP, product marketing, Paytm, about the brand's timely outing.
Points of View

Brand Virat: Over-exposed, diluted or on point?


Coca-Cola launches its 'Share a Coke' campaign in the Indian market


Oppo's 13-minute-long 'mascotisation' video

Guest Article

When mainline agencies are no longer the mainstay for clients


GSK's Iodex does a reverse 'Share the Load'; an analysis


Brands that reached out to Mumbaikars while it rained: A Story in Screenshots


Obituary: Anand Halve - When a first boss turns into one's lifelong mentor and cheerleader


Infosys' global digital marketing head Ashok Lalla quits