Results for 'behavioural science'

Guest Article

Why it might be foolish for some to stop marketing during COVID-19

Are these times truly unprecedented in the sense that have we learnt nothing from past recessions? Also, aren’t difficult times like these said to be an acid test to bonds, or friendships?

Behavioral science in marketing: Richard Shotton’s Workshop

Richard Shotton is an author and behavioural science expert.
Guest Article

What's the link between Behavioural Science and Mutual Funds?