Results for 'brand loyalty'

Guest Article

Rethinking customer loyalty in the digital age: A new paradigm

Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies.
Guest Article

The power of storytelling in e-commerce: Building brand loyalty through compelling narratives

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.
Guest Article

If there was ever a time to cheat on your brand...

What happens to brand loyalty when supply drives purchase, questions Anchit Chauhan, when he is forced to buy a toothpaste (brand) he otherwise wouldn't have bought