Results for 'Brand mascots'

Points of View

Is brand building with mascots a thing of the past?

Earlier, legacy mascots helped in building brands. Do the newer ones have the same impact?

‘Keventers on a Thursday’: How Delhi’s famous milkshake brand plans to build on its legacy

In an exclusive interaction with afaqs!, Aman Arora, co-founder and CMO, Keventers, outlines the company’s digital marketing strategy.
Guest Article

Digitally yours, Mascots

Points of View

POV: Can brand mascots ever overshadow a brand's message?