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Results for 'Brand mascots'
By
Akshit Pushkarna
Points of View
Is brand building with mascots a thing of the past?
Earlier, legacy mascots helped in building brands. Do the newer ones have the same impact?
By
Akshit Pushkarna
Marketing
‘Keventers on a Thursday’: How Delhi’s famous milkshake brand plans to build on its legacy
In an exclusive interaction with afaqs!, Aman Arora, co-founder and CMO, Keventers, outlines the company’s digital marketing strategy.
By
afaqs
Guest Article
Digitally yours, Mascots
By
afaqs
Points of View
POV: Can brand mascots ever overshadow a brand's message?
