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Results for 'Britannia 5050 Potazos'
By
Shreyas Kulkarni
Advertising
Britannia 50-50 Potazos banks on its ambiguity for maiden campaign
Is it a potato chip, or a biscuit? Britannia, ITC Sunfeast and Pran place their chips in this buzzy category.
By
Shreyas Kulkarni
Design Digest
From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar
In an age where originality is the differentiator, what’s with the similar packaging?