Results for 'Britannia 5050 Potazos'

Advertising

Britannia 50-50 Potazos banks on its ambiguity for maiden campaign 

Is it a potato chip, or a biscuit? Britannia, ITC Sunfeast and Pran place their chips in this buzzy category.
Design Digest

From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar

In an age where originality is the differentiator, what’s with the similar packaging?