Results for 'Capgemini'


Gen Z, millennials more likely to shop from D2C brands: Capgemini report

Dismissing the notion that online may replace in-store entirely, the report shows that most consumers expect to have significant interactions with physical stores after the COVID pandemic subsides.

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?