The mandate was won via a multi-agency pitch and the agency will be responsible for spearheading content creation and activations on digital channels for Colors Gujarati..

He will be responsible for managing the overall business and operations for Colors Gujarati and Colors Gujarati Cinema, and will be reporting to Rajesh Iyer.

The agency will be responsible for managing both social media and digital communications mandates.

Launched on 1st June ’21 on Sky, COLORS Gujarati is the only Gujarati channel available in UK.