Results for 'Contract,Advertising'


Contract Advertising wins the mandate for Haldiram’s

The mandate includes brand strategy and creatives for the domestic market, the export market, and retail/QSRs.
Marketing Initiative

Advertising to millions on a 100% brand-safe platform gets real with Glance

For any advertising campaign to generate revenue and boost consumer trust, it’s crucial that brands stay away from appearing next to problematic content.

What the story of 200+ brands which have tried afaqs! Marketplace tells us

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

Deepika Padukone competes with Royale Glitz paint in new Asian Paints TVC

Conceptualised by Contract Advertising, the film features brand ambassador, Deepika Padukone posing for a fashion photo-shoot.
Guest Article

Turning down the volume

The author talks about the lack of middle ground in most aspects of our lives these days.
Social Media

Doling out hilarious adland situations, one post at a time; meet the cats from “Agency Trash Talk”

Anna, Orion, and Zoya get the ins and outs of the industry bang on each time. We tried to get a peek into their minds.

Demand has picked up more swiftly in Tier 3 and 4 towns than metros says Bata India's Anand Narang

He spoke about Bata India's new campaign that wants 2020 to end right away and is also accompanied by the launch of a new footwear collection.
Guest Article

Ageism in advertising: it’s about the (thin) margins

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.
Guest Article

A brief history of digital in mainstream advertising

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.

RR Global's Bgauss awards its digital mandate to Admatazz

The agency will be responsible for creative, search and performance marketing campaigns including paid media and influencer marketing strategies.