Results for 'Contract Advertising'


Harpic and Akshay Kumar take on brand impersonators in this new ad film

The brand is throwing shade at competitors who offer lower prices for ‘lower quality'.

Advertising in News genre surpasses pre-pandemic levels with 6% growth in 2023 over 2019: TAM AdEx

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.

Heinz turns common dining insight into a creative

Would you munch on your fries before the ketchup arrived? Heinz wants you to wait.

Colgate India registers 20.20% YOY increase in ad spends

The company spent Rs 169.93 crore on advertising in the third quarter of the previous fiscal year.

Zomato reenacts the lives of its top customers in this content series

The brand has launched three films to celebrate the top-shot consumers with peculiar ordering behaviour.

The age of AI: Will the ad world trade in creativity for impact in 2024?

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead.
Branded Content

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.

What’s with the true-to-life ads that aren’t so true after all?

As brands strive for authenticity, are these organic-looking ads up to the mark?

Average ad volumes grew by 19% in CWC ‘23 compared to CWC ‘19, says TAM Sports report

The report shows a 32% increase in count of categories and a 30% rise in brands, while advertisers decreased by 1%.

Your favourite brands are advertising all over e-commerce portals; Here’s why

As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.