Results for 'CTV & OTT Advertising'

Marketing

"Want to engage users at the TV home screen itself, without being too intrusive": Prabhvir Sahmey, Samsung Ads

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.
Marketing Initiative

Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tv

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.