Nachiket Deole, head of sales, India, DoubleVerify, explains how the ad verification company identified such activities targeting audio channels.

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.