Agarwal was speaking at a panel discussion about conscious patterns followed by the launch of a study on deceptive advertising by ASCI.

Discussions were held around rampant surrogate ads of categories such as alcohol, tobacco, and gambling, which are illegal in India.

Celeb health gurus are facing a transparency shake-up as new rules demand clearer credentials in their endorsements.

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.

Department of Consumer Affairs to hold meeting with e-Commerce entities and stakeholders to discuss magnitude of fake reviews and prepare a roadmap ahead.