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Blog
Results for 'Dipak Sanghavi'
By
Namah Chawla
Marketing
“Wanted to create noise in a category led by female endorsers:” Kiran Giradkar, CMO, Nilon’s
The food brand recently turned 60. A chat with its CMO about its changing TG, choice of ambassador, media mix and 'new age' food products.
By
Abid Hussain Barlaskar
Design Digest
Nilon’s light bulb bottle for fizzy drink Cheers has a Mentos connection
Dipak Sanghavi, MD, Nilon's, elaborates on how the company came up with the unusual packaging for its newbie beverage brand Cheers.