Results for 'EatQual'

Advertising

McDonald's India's McDelivery app goes color blind friendly as part of its EatQual initiative

This initiative was launched on World Sight Day and was promoted through a panel discussion.
Digital

EatQual

Advertising

McDonald's India launches a new brand film on inclusivity

This is the third film from the EatQual franchise, has a unique take on inclusivity and shines a light on how specially-abled individuals lead normal lives in their own ways.
Advertising

McDonald’s illustrates the power of observant innovation in new campaign

The ad shows how EatQual packaging makes eating a simple burger a joyful experience for those with limited upper limb mobility.
Marketing

McDonald’s India announces new packaging for specially-abled customers

The 'EatQual' pack has been developed over months of collaboration with an NGO that works towards the betterment of specially-abled community.