Results for 'Guest Article'

Guest Article

The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
Guest Article

From Mumbai's CST to Japan's innovations: Exploring the essence of impactful public infrastructure

Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives.
Guest Article

Emerging trends in UI/UX for 2024

Our guest author explores the intersection of AR/VR, scroll-based storytelling, and AI, reshaping the contours of UI/UX innovation.
Guest Article

The interplay between public relations and advertising in 2024

The interplay between PR and Advertising in 2024 is redefining brand narratives, as explored by our guest author in this insightful analysis.
Guest Article

Navigating the horizon: Unveiling emerging trends in D2C brand marketing

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.
Guest Article

How nostalgia is no longer authentic

Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
Guest Article

Trending in the D2C world: Global selling

Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.
Guest Article

Political campaigns are always a challenge! How can PR agencies partner them?

Our guest author delves into political PR, unveiling the challenges faced by agencies in steering campaigns and establishing credibility.
Guest Article

Is minimalism overrated?

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
Guest Article

The power of brand collaborations in building brand equity

Our guest author discusses brand partnerships, the power of shared values, creative convergence, and crafting extraordinary consumer experiences.