Our guest author explores the potential of WhatsApp Channels to transform 1:1 communication into a globally engaging broadcast medium.

Our guest author unravels the timeless wisdom of Lord Krishna to reflect upon the modern marketing practices of today's dynamic business world.

Our guest author delves into the hurdles and remedies involved in nurturing diversity, equity, and inclusion within the nation's organisations.

From Zomato to Sequoia, different brands have faced crisis just this month. What can they do differently?

"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?

The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.

Settle for the easy, or chase the dream? Lessons from the desk of an adman, birder and photographer.

There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...

Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.

Our guest author explains...