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Results for 'Guest Article'
By
Ramya Ramachandran
Guest Article
The fork in the road: Influencer activation vs celebrity endorsement
Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
By
Gautam Patil
Guest Article
From Mumbai's CST to Japan's innovations: Exploring the essence of impactful public infrastructure
Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives.
By
Harnish Shah
Guest Article
Emerging trends in UI/UX for 2024
Our guest author explores the intersection of AR/VR, scroll-based storytelling, and AI, reshaping the contours of UI/UX innovation.
By
Bhaskar Majumdar
Guest Article
The interplay between public relations and advertising in 2024
The interplay between PR and Advertising in 2024 is redefining brand narratives, as explored by our guest author in this insightful analysis.
By
Deep Bajaj
Guest Article
Navigating the horizon: Unveiling emerging trends in D2C brand marketing
Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.
By
Shivaji Dasgupta
Guest Article
How nostalgia is no longer authentic
Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
By
Deepti Karthik
Guest Article
Trending in the D2C world: Global selling
Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.
By
Ganapathy Viswanathan
Guest Article
Political campaigns are always a challenge! How can PR agencies partner them?
Our guest author delves into political PR, unveiling the challenges faced by agencies in steering campaigns and establishing credibility.
By
Harnish Shah
Guest Article
Is minimalism overrated?
Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.
By
Aleesha Desai
Guest Article
The power of brand collaborations in building brand equity
Our guest author discusses brand partnerships, the power of shared values, creative convergence, and crafting extraordinary consumer experiences.
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