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Results for 'Guest Article'
By
Harsh Shah
Guest Article
Channelling first thoughts on Channels
Our guest author explores the potential of WhatsApp Channels to transform 1:1 communication into a globally engaging broadcast medium.
By
Vinay Kanchan
Guest Article
Lord Krishna and the art of creative thinking
Our guest author unravels the timeless wisdom of Lord Krishna to reflect upon the modern marketing practices of today's dynamic business world.
By
Radhika Mehta
Guest Article
Navigating the complex tapestry of DEI in India: A role for leaders and practitioners
Our guest author delves into the hurdles and remedies involved in nurturing diversity, equity, and inclusion within the nation's organisations.
By
Saurabh Parmar
Guest Article
How not to manage a crisis, Adani style
From Zomato to Sequoia, different brands have faced crisis just this month. What can they do differently?
By
George Kovoor
Guest Article
Brainstorming on broadband
"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?
By
Shubhranshu Singh
Guest Article
Ad-tech and the missing stamp of 24 carat assurance
The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.
By
Dip Sengupta
Guest Article
The Drongo Dilemma – wisdom from the trails
Settle for the easy, or chase the dream? Lessons from the desk of an adman, birder and photographer.
By
Shouvik Roy
Guest Article
The Forties Warriors – holding on, marching on
There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...
By
Manu Prasad
Guest Article
Brand communication: Skin-deep versus skin-in-the-game
Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
By
Rahul Vengalil
Guest Article
Why the ad fraternity should stop being the torchbearer for digital
Our guest author explains...
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