Results for 'Guest Article'

Guest Article

Channelling first thoughts on Channels

Our guest author explores the potential of WhatsApp Channels to transform 1:1 communication into a globally engaging broadcast medium.
Guest Article

Lord Krishna and the art of creative thinking

Our guest author unravels the timeless wisdom of Lord Krishna to reflect upon the modern marketing practices of today's dynamic business world.
Guest Article

Navigating the complex tapestry of DEI in India: A role for leaders and practitioners

Our guest author delves into the hurdles and remedies involved in nurturing diversity, equity, and inclusion within the nation's organisations.
Guest Article

How not to manage a crisis, Adani style

From Zomato to Sequoia, different brands have faced crisis just this month. What can they do differently?
Guest Article

Brainstorming on broadband

"You're on mute", "Can you see me now?", "Am I audible?" - How to have productive meetings despite the chaos?
Guest Article

Ad-tech and the missing stamp of 24 carat assurance

The dust has settled on the gold rush of the programmatic ad-tech boom. Big tech has emerged victorious. What now? Our guest author ponders.
Guest Article

The Drongo Dilemma – wisdom from the trails

Settle for the easy, or chase the dream? Lessons from the desk of an adman, birder and photographer.
Guest Article

The Forties Warriors – holding on, marching on

There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...
Guest Article

Brand communication: Skin-deep versus skin-in-the-game

Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
Guest Article

Why the ad fraternity should stop being the torchbearer for digital

Our guest author explains...