He joined Dabur India as senior brand manager and was promoted to head of marketing of oral care in 2014.

No, he is not worried the tubes will get squashed, it turns out. For now, the tweaked packs will be available at Reliance Retail outlets.

The brand is associating itself with the new 'hot' space as strong teeth will help you bite immunity-building foods such as haldi, ginger, and amla.

With another ad in the bag, we spoke to Dabur India's marketing head, oral care, about what worries the brand in these unprecedented times