Results for 'Influecer marketing'

Guest Article

The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
Influencer Marketing

ASCI’s new diktat a severe blow for health and finance influencer endorsements?

The need for SEBI registrations or medical certifications alienates a majority of influencers, but can it arrest the flow of misleading ads?
Influencer Marketing

Should brands be cautious of associating with toxic influencers?

Political parties, just like brands, are investing in influencer marketing to appeal to the youth. However, what happens when a said influencer’s content begins to become toxic? Shouldn’t brand safety be a priority for all brands? Let’s ask some experts.
Influencer Marketing

Will influencers decide how young India votes in 2024?

A number of A list influencers have recently been seen indulging in interviews and podcasts with leading politicians. afaqs! decodes if the trend will turn bigger in the run- up to the 2024 General elections.
Guest Article

Influencer marketing reimagines traditional B2B marketing

Our guest author states that marketers have become confident in replicating influencer marketing's success in the B2B realm as well.