Results for 'Kantar'

Brands

Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar

In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.
Advertising

Generative AI set to become a $1.3 trillion market by 2034: Kantar

The report highlighted that fitness and social media apps lead the AI adoption, followed by entertainment apps.
Advertising

Market research and consumer insights veteran Hemant Mehta passes away

Mehta was the former MD & Chief Strategy Officer of Kantar.
Brands

Tata Consultancy Services tops Kantar’s 2023 most valuable brands report

HDFC and Infosys secured second and third place in the 10th edition of BrandZ Top 75 Most Valuable Indian Brands Report.
Marketing

Kantar launches the 3rd edition of its Creative Effectiveness Awards India

Creatives from Google, Hindustan Unilever, Burger King, Haleon, Godrej Consumer Products and Honasa Consumer share laurels in the Television Category.
Brands

Starbucks, Cadbury’s and KFC top Kantar’s Creative Effectiveness Awards

Humour and emotive storytelling prevail to engage viewers.
Digital

India leads in digital ad spending with 22%: Kantar

The digital ad spending remans in UK (9.3%), US (10%), Australia (5.8%), France (11%) and China (3.3%).
Marketing

Brands advertised on open internet are perceived to be more premium: Trade Desk x Kantar report

As per the report published by Trade Desk and Kantar, almost 600 million users in India have now access to the open internet.
Guest Article

Why repurposing TV ads for digital channels can fail to grab online attention

Our guest author talks about the importance of tailoring ads for different platforms to overcome attention challenges online.
Marketing

'Rising inflation' the top concern among Indians: Kantar India Union Budget Survey 2023

Increase in basic income tax exemption limit and the threshold for (30%) highest tax expected.