Results for 'Kantar'


Amazon, Tata Tea, and Asian Paints lead Kantar’s BrandZ Report 2021

Consumers believe that these brands lead with a clear sense of purpose to make their everyday lives better.

Rural India positive about economic recovery: Kantar and GroupM Dialogue Factory Rural COVID Barometer Report

Smartphone and Construction sectors likely to see potential increase in next 6 months.

Economic optimism drives brand values to record levels

US brands account for 56 of the Top 100 brands, with Amazon and Apple leading the way – each now worth over US$½ trillion.
People Spotting

Kantar names Deepender Rana to lead South Asia Business

Preeti Reddy elevated to Chairwoman of Kantar South Asia board.

Kantar strengthens YouTube ad campaign measurement with Google’s Ads Data Hub

Marketers, with immediate effect, can independently measure ad campaign performance on YouTube.

Google India launches the first Indian Edition of YouTube Works Awards

The awards in partnership with Kantar aim to celebrate and champion the minds behind innovative and effective campaigns on YouTube in the past year.
Guest Article

Are you lonesome tonight? A brand can help!

Youth loneliness is emerging as a serious social and mental health problem. Our guest author writes about how brands can help to combat the problem.

Rural Indians increasingly relying on digital services for their day to day activities: Kantar & GroupM’s Dialogue Factory report

It deep dives into the lives of rural consumers and their adaptations post COVID-19.

Consumers treat YouTube as virtual beauty advisor: Google, Kantar, WPP report

The Connected Beauty Consumer Report shares insights to help brands navigate the fragmented consumer journey.

70% car buyers say VR videos would convince them to buy without test drive: Google Kantar report

The report looks at the digital influence on Indian automobile buyers and the opportunities for the industries.