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Results for 'Kantar'
By
afaqs! news bureau
Advertising
Market research and consumer insights veteran Hemant Mehta passes away
Mehta was the former MD & Chief Strategy Officer of Kantar.
By
Ubaid Zargar
Brands
Tata Consultancy Services tops Kantar’s 2023 most valuable brands report
HDFC and Infosys secured second and third place in the 10th edition of BrandZ Top 75 Most Valuable Indian Brands Report.
By
afaqs! news bureau
Marketing
Kantar launches the 3rd edition of its Creative Effectiveness Awards India
Creatives from Google, Hindustan Unilever, Burger King, Haleon, Godrej Consumer Products and Honasa Consumer share laurels in the Television Category.
By
afaqs! news bureau
Brands
Starbucks, Cadbury’s and KFC top Kantar’s Creative Effectiveness Awards
Humour and emotive storytelling prevail to engage viewers.
By
afaqs! news bureau
Digital
India leads in digital ad spending with 22%: Kantar
The digital ad spending remans in UK (9.3%), US (10%), Australia (5.8%), France (11%) and China (3.3%).
By
afaqs! news bureau
Marketing
Brands advertised on open internet are perceived to be more premium: Trade Desk x Kantar report
As per the report published by Trade Desk and Kantar, almost 600 million users in India have now access to the open internet.
By
Kavita Thakur
Guest Article
Why repurposing TV ads for digital channels can fail to grab online attention
Our guest author talks about the importance of tailoring ads for different platforms to overcome attention challenges online.
By
afaqs! news bureau
Marketing
'Rising inflation' the top concern among Indians: Kantar India Union Budget Survey 2023
Increase in basic income tax exemption limit and the threshold for (30%) highest tax expected.
By
afaqs! news bureau
Digital
Brands spent $57 mn to target India's 22 mn CTV households in 2022: GroupM report
As per a GroupM-Kantar report, connected TV ad spending will grow at a CAGR of 47% between 2022 and 2027.
By
afaqs! news bureau
Marketing
Influencers act as a source of inspiration and medium to discover new products : INCA and Kantar Influencer Marketing Report
As per the report, 3 out of 5 Consumers are likely to try a product based on influencer recommendation.
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