Results for 'Kantar'

Marketing

Kantar launches the 3rd edition of its Creative Effectiveness Awards India

Creatives from Google, Hindustan Unilever, Burger King, Haleon, Godrej Consumer Products and Honasa Consumer share laurels in the Television Category.
Brands

Starbucks, Cadbury’s and KFC top Kantar’s Creative Effectiveness Awards

Humour and emotive storytelling prevail to engage viewers.
Digital

India leads in digital ad spending with 22%: Kantar

The digital ad spending remans in UK (9.3%), US (10%), Australia (5.8%), France (11%) and China (3.3%).
Marketing

Brands advertised on open internet are perceived to be more premium: Trade Desk x Kantar report

As per the report published by Trade Desk and Kantar, almost 600 million users in India have now access to the open internet.
Guest Article

Why repurposing TV ads for digital channels can fail to grab online attention

Our guest author talks about the importance of tailoring ads for different platforms to overcome attention challenges online.
Marketing

'Rising inflation' the top concern among Indians: Kantar India Union Budget Survey 2023

Increase in basic income tax exemption limit and the threshold for (30%) highest tax expected.
Digital

Brands spent $57 mn to target India's 22 mn CTV households in 2022: GroupM report

As per a GroupM-Kantar report, connected TV ad spending will grow at a CAGR of 47% between 2022 and 2027.
Marketing

Influencers act as a source of inspiration and medium to discover new products : INCA and Kantar Influencer Marketing Report

As per the report, 3 out of 5 Consumers are likely to try a product based on influencer recommendation.
Marketing

Kantar and GroupM launch Dialogue Factory’s Rural Barometer Report

As per the report, rural India has shown a declining trend of perceived degree of confidence with resilience of the economy.
Advertising

TCS claims top spot in BrandZ Top 75 Most Valuable Indian Brands 2022 report

Six B2B tech brands and 11 consumer tech brands have contributed 35% to the total value of the ranking.