Results for 'Kantar'

Marketing

Kantar and GroupM launch Dialogue Factory’s Rural Barometer Report

As per the report, rural India has shown a declining trend of perceived degree of confidence with resilience of the economy.
Advertising

TCS claims top spot in BrandZ Top 75 Most Valuable Indian Brands 2022 report

Six B2B tech brands and 11 consumer tech brands have contributed 35% to the total value of the ranking.
Marketing

Rural India Takes Driving Seat in India’s Internet Usage Growth: IAMAI KANTAR Report

The report also estimates that there will be 900 million internet users in India by 2025 led by rural growth.
Marketing

Kantar launches FMCG out of home consumer panel

The panel will track and report purchases made for a total of 13 OOH categories which include 11 F&B and 2 QSR categories.
Advertising

Positive gender portrayal impacts short-term sales, long-term brand building: Kantar’s Soumya Mohanty

Kantar’s MD talks about gender portrayal in advertising, this year’s winning ads and Unstereotype Metric.
Advertising

Kantar launches the second edition of its Creative Effectiveness Awards in India

Creatives from Amazon, Hindustan Unilever, Marico, Mondelez and Whirlpool share laurels in the TV category .
Companies

Kantar Marketplace adds AI-powered digital ad testing to platform

The launch is part of Kantar’s ongoing investment in its digital solutions.
Advertising

The business case for positive gender portrayals in advertising is real, say ASCI and Kantar

The study revealed that real women considered themselves more progressive than depictions in mainstream advertising.
Marketing

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

Fast Moving Consumer Durables present significant opportunities, according to the report.
Media

Consumers expect healthcare sector to see an increased allocation in the 2022 budget : Kantar

Intention to invest in cryptocurrency jumps to 32%, as against 19% in July 2021.