Results for 'Kaushik Mukherjee'

Interviews

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.
Marketing

"Advertising on TV will establish us as a credible brand": Kaushik Mukherjee, SUGAR Cosmetics

The co-founder of the cosmetics startup chats about the brand's maiden TV outing, the distribution game and makeup in the time of corona.