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Results for 'Kellogg's Upma'
By
Shashwat Das
Guest Article
When in India, do as the Indians do...
It’s no secret that India can be a tricky market to crack for international brands. Why is that? Almond Branding’s Shashwat Das explores...
By
Ananya Pathak
Marketing
After corn flakes, chocos, oats and muesli, Kellogg’s goes the upma way…
This is interesting because the brand entered India in 1994 with plans to Americanise the desi breakfast table.