Results for 'Krishnarao Buddha'


Parle Kismi’s new campaign positions the candy as an enabler of romance

Krishnarao Buddha, senior category head, Parle Products, talks about the campaign and its positioning in India’s candy market.

What is driving brands to launch coffee-based products?

Parle Products, with its Kapi Candy, is the latest to launch a coffee-flavoured product. Earlier Britannia introduced Bis Cafe and mCaffeine has built its entire skincare brand around coffee.

Festive season set to bring in 20-30% of the years’ ad spends

The first unrestricted festive season post-Covid19 may witness a cloud of gloom due to the concerns of inflation.

How can HUL work around its decision on not advertising to kids below 16 years of age?

Ketchups, jams, instant noodles, industry experts tell us how it can advertise without advertising.

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.

"45-50% namkeen sales come during festival season": Krishnarao Buddha, senior category head, Parle Products

Buddha talks about the company's newly launched namkeen flavours, cross-category rivalry - including the unorganised namkeen segment.
Social Media

Kismi's iconic couple are now practicing social distancing

The brand has reinvented its logo, for the first time, since 1963, to spread social awareness on COVID-19