The brand has re-configured its marketing structure and is now following multi-access marketing.

The brand's latest ad looks at retirement through the lens of a 50-year-plus couple preparing for the next phase of life.

Vishal Subharwal, head – marketing, digital business and e-commerce, HDFC Life, says that the brand wanted to be a natural fit for the film's story.

Several people purchase life insurance schemes to ensure their families don’t face any financial crisis due to their absence.

Chief Marketing Officer, Bajaj Allianz Life Insurance