Results for 'Live commerce'

Social Media

What led Roposo to pause its live shows on Diwali?

Mansi Jain, SVP and GM, Roposo shares details about the live entertainment commerce platform’s Diwali campaign, its journey post acquisition by Glance and more.
Marketing

Indian e-commerce players take baby steps in live commerce market

The Nothing phone recently sold out when Flipkart launched it on a live video. Here's why platforms like Myntra, Meesho are betting big on live commerce.
Marketing

“Live commerce videos do the job of long product description pages”: Myntra's Achint Setia

Myntra’s influencer-driven platform M-Live lets users shop while watching content. A chat with the brand's VP and business head, social commerce.