Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?

As marketers increasingly turn to the digital medium to connect with customers, how can the medium be used to work collaboratively? This webinar explores…

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.