Results for 'Lokus Design'


How a classic brand can stay relevant to Gen Z

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?

Designing and creating content for a world in lockdown

As marketers increasingly turn to the digital medium to connect with customers, how can the medium be used to work collaboratively? This webinar explores…
Guest Article

It's time for brands to stop talking and start doing

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.

Snickers extends campaign to wrappers; boldly tweaks name on pack

Points of View

Points of View: Has the logo design brief changed?


Mahindra 2 Wheelers: Stallio branded as a soul mate; Mojo to be positioned as 'fastest bike'