Results for 'Manas Mishra'

Guest Article

Marketing lessons from 100 years of economic cycles – recessions, expansions, brands

The guest author, with his team, compiles a whitepaper that will arm marketers to articulate an optimal way forward for their brands, with sound data.
Advertising

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?
Guest Article

The rise of the consultancies

Guest Article

War on ad fraud

Guest Article

Who will protect the small agency?

Guest Article

Why User-Generated Content will help brands tackle a User-Controlled Future

Guest Article

Is a 'bigger' media agency always 'better' for your brand?

Guest Article

So you think the marketing universe revolves around you?

Guest Article

Is the media agency all about rates?

Guest Article

Agency Ecology 'Breakdown'?