The account will be will be handled from the agency’s Mumbai Office.

He joins from Publicis Media, where he worked as Senior Business Director, Media and Client Consulting.

Goradia joins the agency from Wavemaker as General Manager.

It also announced that Mindshare will complete the integration with global performance agency Neo.

Rao has over two-decades of experience across agencies like Maxus, Mind Share, and has also worked with Star TV and Big FM.

Appointment provides an integrated data-driven solution across Consumer Health brands and Pharmaceuticals Business in the USA.

The agency will be responsible for the media strategy, planning, buying and implementation.

The account will be handled out of the agency’s Gurgaon office.

The account was won following a multi-agency pitch and will be handled out of MediaCom’s Mumbai office.

MediaCom elevates leadership talent to strengthen core team.