Results for 'Parle Products'

Media

Star Sports welcomes nine new broadcast sponsors for IPL 2024

It has already onboarded Dream11, Vimal, Asian Paints, Charged By Thums Up, Joy, Dettol, and Amul.
Advertising

Genius to Goodness: A new generation of messaging for Parle-G

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
Advertising

Parle’s revamped Krackjack campaign eyes Gen Z with new 'Krack and Jack' avatars

The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.
Marketing

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.
Advertising

Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.
Marketing

Parle Products introduces breakfast snacking with Hide & Seek Fills

The new TVC emphasizes company’s focus on creating a unique blend of breakfast time snack.
Advertising

Parle Products launches 3 new TVC’s for the Bengali market

The campaign has been conceptualized and executed by Thought Blurb Communications.
Advertising

Parle provides a platform for open conversations this Father’s Day

The campaign focuses on gratitude and celebrating the presence of fathers in our life.
Marketing

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.
Marketing

"45-50% namkeen sales come during festival season": Krishnarao Buddha, senior category head, Parle Products

Buddha talks about the company's newly launched namkeen flavours, cross-category rivalry - including the unorganised namkeen segment.