The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.

The new TVC emphasizes company’s focus on creating a unique blend of breakfast time snack.

The campaign has been conceptualized and executed by Thought Blurb Communications.

The campaign focuses on gratitude and celebrating the presence of fathers in our life.

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.

Buddha talks about the company's newly launched namkeen flavours, cross-category rivalry - including the unorganised namkeen segment.

The pandemic and lockdown changed the romantic date but some things never change.

It was the biscuit brand’s attempt using COVID-related keywords in its copy.