Results for 'Parle Products'

Media

Rural demand, good monsoon expectations drive FMCG sector recovery; set to boost ad spends this year

The ad spending environment remained soft due to a weak pace of recovery in consumption demand for FMCG companies.
Advertising

Number of advertisers in first 23 matches of IPL 2024 rise by 6% compared to IPL 2023: TAM Sports

The count of categories and advertisers increased by 65% and 37% respectively compared to IPL 16.
Advertising

Parle Products reaffirms ‘Branded House’ stance on the IPL after a seven-year hiatus

A reminder for the new generations of all the brands Parle Products houses.
Media

Star Sports welcomes nine new broadcast sponsors for IPL 2024

It has already onboarded Dream11, Vimal, Asian Paints, Charged By Thums Up, Joy, Dettol, and Amul.
Advertising

Genius to Goodness: A new generation of messaging for Parle-G

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
Advertising

Parle’s revamped Krackjack campaign eyes Gen Z with new 'Krack and Jack' avatars

The brand has revisited its vintage sweet and salty duality, previously played by Boman Irani and Vijay Kadam. The brand’s Sr. category head tells us why.
Marketing

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.
Advertising

Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.
Marketing

Parle Products introduces breakfast snacking with Hide & Seek Fills

The new TVC emphasizes company’s focus on creating a unique blend of breakfast time snack.
Advertising

Parle Products launches 3 new TVC’s for the Bengali market

The campaign has been conceptualized and executed by Thought Blurb Communications.