Results for 'Parle Products'


Parle Products introduces breakfast snacking with Hide & Seek Fills

The new TVC emphasizes company’s focus on creating a unique blend of breakfast time snack.

Parle Products launches 3 new TVC’s for the Bengali market

The campaign has been conceptualized and executed by Thought Blurb Communications.

Parle provides a platform for open conversations this Father’s Day

The campaign focuses on gratitude and celebrating the presence of fathers in our life.

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.

"45-50% namkeen sales come during festival season": Krishnarao Buddha, senior category head, Parle Products

Buddha talks about the company's newly launched namkeen flavours, cross-category rivalry - including the unorganised namkeen segment.

Masks, gloves, and a cafe; Parle shows us the COVID-era date in new ad

The pandemic and lockdown changed the romantic date but some things never change.

When Hide & Seek told us to hide inside from Coronavirus

It was the biscuit brand’s attempt using COVID-related keywords in its copy.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.

Parle supports #VocalforLocal

Social Media

Kismi's iconic couple are now practicing social distancing

The brand has reinvented its logo, for the first time, since 1963, to spread social awareness on COVID-19