Results for 'Rohit Malkani'

Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
People Spotting

L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to Chief Creative Officers

The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.
Advertising

L&K Saatchi & Saatchi heads on why agencies are losing the fight against consultancies

The duo delves into pressing concerns of the advertising industry, reflects on the agency's 2023 successes, and its ambitious goals for 2024
People Spotting

L&K Saatchi & Saatchi India appoints creative entrepreneur Shitu Patil as ECD and head of art

She will be based out of Mumbai and report to both Kartik Smetacek and Rohit Malkani.
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.
Advertising

Surf Excel pushes for socially distant Holi celebrations in new spot

The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
People Spotting

L&K Saatchi & Saatchi strengthens creative team in Mumbai

Chandani Samdaria comes on board as Senior Creative Director and Nikita Goswami joins as Creative Director.
Marketing

Keep it cool while cooking…

Crompton's new Air Buddy fan wants to change the fundamentals of cooking
People Spotting

Delna Sethna quits L&K Saatchi & Saatchi

Guest Article

How to tell a brand manager by the lunch he/she orders