Results for 'Shibashish Roy'


“Wanted to bring humourous in-store conversations to life”: Croma’s Shibashish Roy on festive ad burst

Amid growing pressure from high decibel e-comm sales, offline retail chain Croma highlights in-store shopping experience in festive ads.
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Shibashish Roy to head e-commerce and marketing at Croma

After certain internal restructuring, the electronics retail chain no longer has a separate CMO.