Results for 'Shivaji Dasgupta'

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Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads

Experts believe that if there were an equivalent of a censor board within organisations for all brand communication, the problem would be solved.
Guest Article

How nostalgia is no longer authentic

Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
Guest Article

Will Experience Alliances be the future of consumption?

Our guest author makes a case for brands to use behaviour insights to offer experience alliances.
Guest Article

Why brands in India must fall in love with the vernacular

Our guest author makes a case for brands to speak to consumers in their respective regional languages.
Guest Article

Flyers to be spoilt for choice again

With the launch of Akasa Air and the return of Jet Airways, India's airline sector is set for a reset, says our guest author.
Guest Article

Can ad agencies hold off on selling fads?

Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
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First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'...

The latest Sunfeast ad with Alia Bhatt repositions cookies as 'meetha,' but they're not the first ones to do that...
Media

Vikram Malhotra's Abundantia makes key level appointments

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Au Bon Pain to get creative with Rediffusion Y&R, Kolkata