The campaigns aim to maximise brand impact, reach and consideration across all corners of the country.

It aims to capture the playful spirit of indulgence and goodness in every sip.

The TVC will showcase the new flavour with brand ambassador, Varun Dhawan.

With Varun Dhawan as brand ambassador, the campaign will be rolled out nationally across channels including print, mobile, TV, OOH and Digital. The campaign will also be aggressively promoted during IPL on television.

SMOODH has been launched in two popular flavours - Chocolate Milk and Toffee Caramel and is priced at Rs.10/-