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Results for 'Sourabh Mishra'
Dabur Red toothpaste ad uses cultural diversity to break category codes
There’s no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it ‘Desh ka Lal’.
Vodafone Idea's new identity as 'Vi' draws mixed reactions
The new logo attempts to draw from the equity of brand Vodafone and brand Idea with its initials. But, how will consumers perceive the rebranding effort?
Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms
As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.
"I see creative quirks in editors": Sanjay Thapar
OLX.in to part ways with Saatchi; pitch in the pipeline
McDonald's: Spice on the grapevine
Profile: Sourabh Mishra: Unconventional strategist
Sourabh Mishra joins Bates as national planning head
Vidhya Sankarnarayanan joins Saatchi & Saatchi, Mumbai
Scent of a woman?