There’s no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it ‘Desh ka Lal’.

The new logo attempts to draw from the equity of brand Vodafone and brand Idea with its initials. But, how will consumers perceive the rebranding effort?

As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.