Agreement benefits UMG labels’ recording artists and Universal Music Publishing Group’s songwriters.

The social media video app plays a dominant role in the movie.

TikTok is donating up to $100,000 to help save 3,000 square kilometers of ocean

The most popular videos will be featured by Idea on its Facebook and Instagram pages for further amplification.

The initiative aims to instill a sense of responsibility among users and encourages them to think before they post anything online.