It's the discount broker's first-ever ad campaign but should these online brokers roll out an AMFI like 'Mutual Funds Sahi Hai' investor awareness campaign first?

In a life insurance ad that features a stand-up comic and makes no mention of tropes like ‘death’, ‘fear’, ‘anxiety’ but talks about inertia.

What was once a transaction between the bank and you is seeing new entrants, some whose core business model is not even in the financial services space.

With the anti-China sentiment among Indians, how should brands with Chinese connections deal with the outrage?