Results for 'Vijay Subramaniam'

Influencer Marketing

Vision of the company is to create India’s largest pop culture marketplace: Vijay Subramaniam

The Collective Artists Network’s founder speaks about the growing potency of influencer marketing against the old ways of advertising.

Will Bollywood’s present woes affect celebrity brand endorsements?

Consistent box office disappointments coupled with daily boycott calls do not bode well for actors’ brand deals.
People Spotting

Vijay Subramaniam quits Amazon Prime as Content Head

Gaurav Gandhi to lead Prime Video in India.

How Amazon Prime Video is rivalling traditional mediums with direct-to-service movies

The video streaming service has now announced the second slate of nine movies that will premiere directly on the streaming service.

"Living room experience growing in India": Amazon Prime's Vijay Subramaniam on OTT viewing habits

An interaction with Vijay Subramaniam, director and head, content, Amazon Prime Video India

"When it comes to unscripted content, TV has set a very high bar, so we need to be differentiated": Prime Video's Vijay Subramaniam


What creative challenges do OTT content heads face? We asked them...


"There was a growing demand from our customers for comedy": Amazon's Vijay Subramaniam


Management rejig at KWAN Entertainment


Can Amazon Prime Video make OTT a viable home for reality singing?