The account was won following a year long association on projects and multiple campaigns run in 2020.

The film showcases the story of a speech impaired woman who proves one doesn't need a voice but the will to speak up and take action.

Released as a part of the brand's 'Call Reason Stories’ campaign, the film 'Kidnap' uses the same reverse technique as the previous video.

… With stand-up comics Jesse and Jamie Lever, they spam call the scammers to waste their ‘time’ – their most precious asset.