Results for 'Zeel'

Media

“No other platform provides the kind of precision and segmentation that OTT offers”: Rajiv Bakshi, ZEEL

The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.
Media

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
People Spotting

ZEEL re-appoints Punit Goenka as managing director and CEO

The re-appointment shall be effective from January 1, 2020.
Guest Article

The Subscription Economy - The only business model for the future?

Media

Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai

Advertising

A closer look at Zee Cinema's re-branding exercise

Interviews

"In the digital business, every hour is a Thursday": Tarun Katial

Media

"Selecting channel packs is a new behaviour that urban English consumers are currently not used to": Prathyusha Agarwal

People Spotting

Kartik Mahadev moves to ZEEL as marketing head - English Cluster

People Spotting

Mona Jain appointed as Head of Revenues at Zee Live