Results for 'Zeel'


Zeel's new TVC showcases its next-gen rainwear

The new TVC campaign is conceptualized by Alpha1.
OTT Streaming

Zee5 skips the stars and goes instead for “authentic storytelling”

Nimisha Pandey, chief content officer — Hindi originals, Zee5, on the platform's content strategy, collaborating with creative partners, and more.

“No other platform provides the kind of precision and segmentation that OTT offers”: Rajiv Bakshi, ZEEL

The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
People Spotting

ZEEL re-appoints Punit Goenka as managing director and CEO

The re-appointment shall be effective from January 1, 2020.
Guest Article

The Subscription Economy - The only business model for the future?


Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai


A closer look at Zee Cinema's re-branding exercise


"In the digital business, every hour is a Thursday": Tarun Katial


"Selecting channel packs is a new behaviour that urban English consumers are currently not used to": Prathyusha Agarwal