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Gen-AI
CWC '23
C-TV
People Spotting
Results for 'Zeel'
By
afaqs! news bureau
Advertising
Zeel's new TVC showcases its next-gen rainwear
The new TVC campaign is conceptualized by Alpha1.
By
Venkata Susmita Biswas
OTT Streaming
Zee5 skips the stars and goes instead for “authentic storytelling”
Nimisha Pandey, chief content officer — Hindi originals, Zee5, on the platform's content strategy, collaborating with creative partners, and more.
By
Namah Chawla
Media
“No other platform provides the kind of precision and segmentation that OTT offers”: Rajiv Bakshi, ZEEL
The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.
By
Ashwini Gangal
Media
What is the role of TV advertising in the revival of consumption?
Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
By
afaqs! news bureau
People Spotting
ZEEL re-appoints Punit Goenka as managing director and CEO
The re-appointment shall be effective from January 1, 2020.
By
afaqs
Guest Article
The Subscription Economy - The only business model for the future?
By
afaqs
Media
Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai
By
afaqs
Advertising
A closer look at Zee Cinema's re-branding exercise
By
afaqs
Interviews
"In the digital business, every hour is a Thursday": Tarun Katial
By
afaqs
Media
"Selecting channel packs is a new behaviour that urban English consumers are currently not used to": Prathyusha Agarwal
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