Yash Bhatia

Yash Bhatia

Email: yash.bhatia@afaqs.com

Yash Bhatia serves as a correspondent at afaqs!, where he crafts narratives centred around marketing, advertising, and social media trends, with a distinct emphasis on the dynamic startup ecosystem. In his perspective, he believes that any subject has the potential to transform into a compelling story when viewed through the right lens.

Stories by 'Yash Bhatia'

Advertising

The challenges and triumphs of celebrity ad shoots: Insights from Photographer Rahul Jhangiani

Jhangiani, who has worked with over 200 brands in 2023, talks about the behind-the-scenes life of brand shoots, challenges, and more.
Advertising

Lahori Zeera fizzes up its pan-India presence with maiden campaign

Saurabh Munjal, CEO and co-founder, Archian Foods on the objective behind the campaign - conceptualised by ad agency Enormous, competitive landscape, revenue model and more.
Marketing

Will Brett Lee bowl Indians over with Australian Avocados?

CEO John Tyas shares its strategy for the Indian market with the veteran cricketer.
Marketing

Apparel: The silent component in Royal Enfield’s marketing strategy

Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.
Advertising

Will a proactive SC force FMCG brands to review their claims in ads?

Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.
Marketing

PokerBaazi teams up with Shark Tank and DMRC to improve game perception

The real-money gaming platform allocates approximately 15-20% of its budget to marketing efforts.
Advertising

We were concerned about how MS Dhoni would react to ‘Bole Jo Koyal’ ad idea: Aditya Oza, EMotorad

The brand saw an increase of 300% in sales within two weeks of the campaign launch.
Marketing

How Dabur is banking on brand heritage and trust to market its new Odomos vaporiser

Head of marketing Sanath Pulikkal highlights the company's vision for redefining mosquito protection in homes.
Advertising

Standup comedian Rahul Subramanian uncovers Amazon’s #TheUnconventionals

According to Amazon, the goal of the campaign is to highlight the diverse range of roles within the organisation.
Marketing

ENO turns on-the-go chewy saviour against acidity woes

Kishlay Seth, the category lead, elaborates on the product's availability in the market across three different SKUs: a single pillow pouch, a pack of 10, and a pack of 30.