Ruchika Jha

Ruchika Jha

Email: ruchika.jha@afaqs.com

Hello. I write about digital advertising and marketing at afaqs!

Stories by 'Ruchika Jha'

Advertising

Samsung takes dig at Apple’s crushing iPad Pro ad with its new film for the Galaxy Tab S9 series

The Apple ad disappointed a larger audience, seeing it as heartbreaking and uncomfortable.
Marketing

ClearTax's Neha quest sparks banter among brands like Ajio, Cleartrip, and Rapido

Neha is the head of partnerships at ClearTax.
Digital

Concept Communication’s approach to AI, AR, and emerging technologies

Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions.
Digital

Sundar Pichai joins LinkedIn, shares his first post about upcoming Google I/O developer conference

The post says that the company will talk about Gemini models and its capabilities at the event.
Media

Comscore aims for a comprehensive understanding of CTV consumption focussed on advertising front

The collective research and insights will be compiled into a report and published by the end of 2024.
Marketing

Luminous shifts focus to the political arena amid the cricket season for marketing

Neelima Burra, chief strategy transformation and marketing officer at Luminous outlines business objectives, leveraging cricket & elections for marketing, and more.
Advertising

Plus Gold onboards Sonakshi Sinha as investor and ambassador with an ad campaign

Sinha joins Varun Dua, founder and CEO of Acko, who invested in Plus Gold during its Shark Tank India Season 3 appearance.
Advertising

SBI Life’s ‘Mummy Ki Apni Pehchaan’ campaign to celebrate mothers who embrace their identity

The film showcases empowering journey of women life insurance advisors balancing family care with crafting financial strategies for clients.
Advertising

Kotak Life Insurance's Mother's Day campaign honours all moms

The film showcases children expressing love and appreciation for their mothers through tender gestures, acknowledging their tireless efforts.
Advertising

Swiggy's Mother’s Day campaign shows siblings competing to be their mother's favourite child

From photo cakes to cupcakes forming the word 'MOM', the ad showcases the siblings' efforts to outdo each other in making their mother feel loved.