The campaign is set to be released across TV and digital media channels across the country.

The ad film will be promoted across television, digital and social media platforms.

He will work closely with the CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country.

The company has about 30 to 50 clients in India, including Zupee and Jio.

With over 40% of ad spends going towards digital and e-commerce, the brand’s VP of marketing breaks down the future growth plans.

Before Vimal Elaichi, Shroff had also partnered with Pan Bahar alongside Mahesh Babu.

The company will offer Nespresso coffees through e-commerce channels.

As we enter the second polling phase, major brands launch election-themed campaigns.

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.

The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.