The brand has collaborated with the popular content creator for its ‘Pay-Day Party’ campaign.

Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.

The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.

As per a new Ormax report, the country’s theatrical audience has surpassed the pre-pandemic level by 8%.

The film puts the iPhone’s ‘aerospace-grade’ aluminium frame to the test.

The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.

The brand's recent ads are atypical of the category standards of white coats and pseudo-docs. Here's why.

The ad film encourages youngsters to prioritise their sleep and health above any toxic work cultures.

The ad, created by the ad agency Moonshot, sees the cricketer bargain a filmy role with SS Rajamouli.